Brand images promote confidence and trust in your service or the the product you offer. Because you show who you are, not just what you offer or what you sell.

Building a personal brand strategy has become a priority in the marketing business. Nowadays, social networks are oversaturated with various professionals offering their services and the first step to stand out among the many is to create attractive photo and video content.

With photos, you can reach your brand's target audience. Social media users perceive information visually, and the first thing they see is your photos! Si estás buscando una versión en ESPAÑOL, lea este artículo “Fotografía de Branding para negocios online”

When a business uses photography as a medium of communication, we unconsciously associate a certain image style with its brand. For this reason, it is important to maintain a consistent photography style that matches the brand image.

In this way, our potential clients will easily recognize us among the many other options they come across on a daily basis.

If you're an online entrepreneur, you know the importance of having a social media presence and the first impression is crucial. Telling a story of your personal brand through the photos is one of the trustworthy thing.

It's not just about holding a cute laptop in front of the camera to show how busy you are, but also about building a connection with your future client.

The atmosphere around you, the way you look at the camera, the objects around you all help to build trust.

How to plan your branding photo shoot:

Here is a list of simple steps that will help you to plan your branding shoot:

• Contact me and tell me about your business and what you are looking for to achieve;

• Lets plan the location for the future shoot;

• Bring different outfits according to the location. I will send you a small list of tips before the shoot;

• Create an inspirational mood-board on Pinterest it will help to be on the same level and get the best result out of the shoot;

• Bring some props: books, magazines, laptop, notebook to write down some things, cellphone… all the things that you usually use for your work and things that represent your personality.

  
  

Francesca has reached me and asked if I could take a her photos for personal branding. She moved from Chicago to travel and live nomadically. With Mexico City being one of her first stop intention of our photo shoot was to tell the story of what it meas to redefine her own concept of home.

Francesca is a professional who offers different online consultations like spiritual guidance, energy readings, chakra & energy balancing, aura cleansing and many more.

Reem is a yoga teacher, retreat leader, and student of shamanism. In her session, she teaches to open your mind and heart to positive change, true happiness and freedom.

Nelly is a professional nanny and she also owns a Nanny Agency. She helps families to find professional nannies in Atlanta and Miami. Her work is based online as nanny recruiter. Nelly went to visit her family in Mexico City and emailed me that she was going to launch her website and needed head shots, email and social media photos. We talked about the location, our ideal shots and the mood of the photoshoot. Nelly spend lots of time working from home and I wanted to show it on the photos.

We chose two neighborhoods, such as Reforma and Santa Fe, and also took some photos in the apartment where Nelly was staying. We were taking photos for more than 3 hours and did not even notice how time flew by. I am very glad that the photos turned out the way we wanted, and they fully reflect the personality of Nelly.

Axelle Munezero is a whacking choreographer, dancer, producer. She gives masterclasses and teaches online. She is a vegetarian and very active person with a unique personality.

With these photographs, we wanted to show her deep artistic soul, natural essence, the flexibility of her body, the balance and beauty With these photographs, we wanted to show her deep artistic soul, the flexibility of her body, the balance, beauty and effortless.